Search Engine Optimization Basics
Search Engine Optimization, or SEO, is the process of optimizing a website to
target specific keywords internet users type into search engines, such as
Google, Yahoo! and MSN. Identifying these keywords is the first step in the
optimization process. Keywordresearch identifies the search
terms people actually use. Our experience will help you identify those keywords
that will deliver quality traffic to your site.
On-site optimization applies these keywords in all the right areas of your web pages. This helps the search engines to determine the subject of your pages. Layout and navigation structure of your site also play a role in how search engines rate your website. Your website is only the starting point in the SEO process.
Organic SEO for Local Search
Before Google began showing Maps results mixed into the search results when using a local search query (on with a city name, state or zip code). Today organic SEO is still just as important as ever. Not everyone bothers to click a Maps result. In fact most still scroll down to the main organic results.
Through organic SEO we can also target a much wider range of keywords. This is the 'long tail of search". People conduct their searching in different ways and not everyone goes for the obvious city name + business type. Some get very specific about the type of service they want. For example, somebody looking for a plumber might type "city name plumber" while somebody else uses "city name toilet repair".
We maximize the local exposure for our clients by covering not only the BIG obvious keywords but all those little ones too. The big main keyword may deliver the most traffic but those little long tail searches tend to convert into real customers at a much higher rate as they indicate a very specific intent. And there are a lot of those little keywords that all add up to more traffic combined than for the big main keyword. So they are well worth going after.
Web Analytics
We monitor analytics to improve your Web presence and enhance your brand.
Web analytics are an essential tool for measuring the success of your online business. This comprehensive data provides valuable insights about visitors - who they are, where they came from, and how they interact with your content. At PMZ Web Design, we utilize enterprise-level analytics programs such as Google Analytics to measure and monitor your web data on an ongoing basis. We create your analytics account, implement tracking code, set up specific goals. We analyze monthly reports that contain detailed traffic and conversion data, as well as extensive wealth of information. We use this data to provide specific to ensure your site continues to deliver optimal performance.
Why SEO
A comprehensive SEO strategy is essential for long-term success online - 75% of search engine users intend to purchase a product or service.
PMZ Web Design will address every component:
- Keyword Research of Top Competitors
- Full Onsite Optimization (full internal inspection of code)
- Fixing of all internal meta and image tags
- Check/fix usage of key search terms usage in content of page. (keyword rich content)
- Analytics, Tracking & Reporting
- Manual submission to search engines, directories.
- Organic Search Submission to All Major Search Engines
- Sitemap creation (for proper Search Engine Crawling of your site)